Why Festival Wristbands are Great for Brand Awareness and More!

 Anyone who has been to a festival recently, probably found themselves sporting a pretty funky looking wristband at some point. They have become an increasingly popular feature of most events now to help make sure that people are where they are supposed to be and can gain entry to the right points. They have even become a bit of a status symbol for some visitors who do not remove their wristbands for weeks after the festival has closed its doors.

These wristbands have gone from being a simple tool to an essential part of the festival experience, and it seems to be a trend that is here to stay. They can be tied into your brand marketing, sponsorship opportunities and even your social media presence as well as providing added security while the festival takes place.

Brand awareness

There are times when festivals can almost seem to take on a cult status amongst those who visit them, and the wristbands that are issues at the time have become a large part of the identity of each event. Most wristbands are adorned with the branding of the festival, slogans associated with it and even the dates, all brought together in some bright and eye-catching colours that are hard to miss.

This can play a huge part in brand awareness as it will serve as a constant reminder of the great time each person had at the festival, every time they look at it. As these get worn long after the festival has disappeared into the sunset, they can also be a talking point amongst friends who notice them, meaning the message of the next festival is spread far and wide, making your branding instantly recognisable.

In addition to this, you can also add sponsor or partner logos to your wristbands. This can help to raise their profile during the festival and bring in added revenue for the organisers, as many brands will want to see themselves in such a premium spot.

Enhancing security and access control

Wristbands were first brought into festivals as a form of access control. It means that anyone leaving the site who might want to come back in can simply show their wristband instead of worrying about tickets. It also means that tickets cannot be passed on to others as a way of sneaking in.

Wristbands have also been found to be a useful weapon in the fight against counterfeit tickets as they can include technology making each one unique. As a wristband cannot be removed and reattached, it makes it impossible to pass on to anyone else in order to help them gain unauthorised access.

They have also proved to be a useful tool when it comes to managing the crowds inside a festival. Different coloured wristbands can grant visitors access to certain sections of the festival, ensuring people are in the right place at the right time, and all with a simple glance at a wristband.

It means that access can become much more efficient, cutting down on queues and frustrations, as well as ensuring everyone within the festival remains safe by limiting how many people can be in a specific area at any given time.

Souvenirs and keepsakes

Whilst wristbands were once thought of as something which just needed to into the bin at the end of the event, they have now become things which carry a lot of sentimental value with them. Festivals are exciting times which live in the memory for a long time, and the wristbands can help festival-goers to cling on to the experience for a little bit longer. Some choose to wear them for as long as they can, whilst others keep them as part of a cherished collection.

As something that you wore during the event, they can bring back much more important memories and can create a massive sense of nostalgia when looking back at them, far more than tickets or programmes might do. They have now become collectors’ items, with many festival fans citing them as one of their precious possessions.

Engagement in person and on social media

Wristbands have come a long way in recent years and have developed far beyond what they were originally intended for. Not only do they provide access into the festival, but they also help visitors to open up a whole new online world.

Wristbands now feature many different things aside from simply including a logo. These days, they can now be adorned with interactive features such as QR codes or hashtags which make it even easier for people to follow what is going on and share their experiences online. Other forms of technology can also enable cashless purchases at concessions on the site, allowing added convenience and reducing the risk of theft as people will no longer be required to carry money.

This has turned out to be a proven method of encouraging social media promotion, as visitors are given a hashtag that they can all used or can be linked to accounts that they are then able to tag. User generated content can often be some of the most effective promotion there is for a brand, so giving people an easy way to do this can give the social profile of your festival a massive boost.

All of this added connectivity not only raises the profile of your festival, but it also gives you a way to stay in touch with festival goers in readiness for next year. Once they have posted and used your suggested tags or hashtags, it will be much easier to track them down and target them with advertising the next time around.

Festivals now cover many different genres and age groups, making them massive events that create memories people treasure forever. Something as simple as a wristband can play a large part of the experience of that festival, for both the young and the old, and they have now become something which is a very effective marketing tool for many years after the event has even been held.

Design your custom wristband today!

Don’t plan a festival without your very own custom wristbands, at We Print Lanyards, get started with our wristband design tool where you can upload your own images and artwork to create one-of-a-kind festival wristbands for your event! Or if you’re looking for something different, we also have a whole range of LanyardsRibbons and accessories.

Could Lanyards Be Your Solution to School Security?

There are very few places where security is more important than it is in and around schools. Aside from education, safety is one of the biggest priorities for most schools, and it is vital that they are able to implement effective security measures that work within those tight school budgets in order to keep both students and staff safe whilst they are there.

When reviewing security in school, you might want to consider the use of personalised school lanyards, as they are one thing which can actually play a large part in school security.

They offer a practical and inexpensive way to identify unauthorised personnel and to ensure that the right people are on hand for children and students when they need them.

They are a versatile tool that can have a lot of different uses and are simple enough for everyone to be able to use. So, how can lanyards offer a versatile solution to school security issues?

Identifying Staff and Students

A lanyard is most commonly used to carry some form of identity, which makes it an important tool in ensuring that only the right people have access to the school site. Lanyards can be issued to both staff and students, making them a quick and easy way to identify who each person is and whether they should be where they are as they are always on display.

Not only can a lanyard help people to spot who should be in the school, it can also show whether they are in the right areas. Lanyards can come in a variety of bright and eye-catching colours which can be used to tell people apart. It is common to have different coloured lanyards for teachers, staff, students, visitors, governors and tradespeople.

In addition to this, lanyards can also help to identify important personnel such as those who are trained in first aid or Special Educational Needs to ensure that the right help can be given to someone quickly and effectively. Schools can be big organisations and it is not always possible to recognise every face, so this colour coding can help to quickly tell people apart and ensure that they are where they are supposed to be.

Lanyards are great to use within a school, but they can also be a great tool outside of it. Any teacher will know how difficult it can be to keep track of those who are in their care during a school trip, but wearing a lanyard can make everyone easily identifiable by staff from the school, and by other officials should a child get lost during the outing.

Access Control

One of the big issues in schools is how to control who comes and goes, and lanyards can play a big part in this. Lanyards are typically used to carry ID cards, but they can also carry access cards or key fobs, meaning that they can form part of an access control system.

As a lanyard is worn every day and not taken off, staff members do not need to worry about carrying around large bunches of keys, and only the right authorised people can enter certain areas, such as staff rooms and offices.

Keeping access control items or identity cards on a lanyard also mean that they are easy to use and verify, which is particularly useful in the case of an emergency. There is no requirement to search the bottom of bags or pockets to find your card as it will always be accessible and allow people to get where they need to be quickly and easily.

Monitoring Attendance

Lanyards can also play a part in monitoring attendance within the school. If each student or staff member is required to sign in using a card that they must swipe or scan, an electronic record is kept showing when they were in school, what time they arrived and when they left.

This means that it is possible to track attendance issues of either employees or students and have an immediate record of who is on the premises if an emergency occurs. It also gives staff a method of looking up whether a child is in school if they ae not in the right place.

Promoting security and safety

Schools want everyone to feel that they are in a safe space, and many measures may go unseen. Using lanyards as part of your school security helps to reinforce a culture of security within the school. It shows that the welfare of everyone there is cared about and taken seriously, which can help to foster a healthy attitude for everyone in attendance.

Lanyards can also act as a deterrent to those who do not have the best of intentions. As they are so visible, they can show the outside world that you have security measures in place that they are unlikely to get the better of, hopefully making them think twice about their actions. They can also act as a daily reminder to both staff and students of their own responsibilities to prioritise safety within the school and encourage a safe and positive environment.

Providing lanyards for colleges and school, that are both practical but also attractive can help to build a sense of pride and community within the school thanks to the ability to add school branding and logos and can help with keeping things more organised. All of this combines to give both staff and students peace of mind, and allows them to focus on education, fun and support.

Security should be a huge priority for any school, but it can be hard to know what measures to take. Lanyards are a simple solution which provide a lot of answers whilst being easy to implement. They can control who is in the building and make each person easier to identify, creating a much safer environment.

Whilst lanyards are not the only solution that is available, they can form part of a comprehensive security system to ensure that everyone can attend school safely and, in a stress, and hassle-free way.

Increase your school security today!

 To help increase your school, college or universities security efforts, get started with We Print Lanyards. From personalised lanyards, to ribbonsID cards and custom wristbands, our products are made right here in the UK and with on eye on sustainability, we pride ourselves on creating top-quality products, suitable for your educational environment.