Lanyards As a Marketing Tool: Are They Effective?

A lanyard can often be seen as a simple and functional tool, used only to hang something around your neck, but they actually have the potential to be so much more than this. It has been found that lanyards can form a significant part of a marketing strategy, making them a very useful tool in more ways than one.

It can not only be used to form part of your branding, but it can also create a sense of identity, spread a message or just promote your website. As they are something that will probably have a great many eyes on them and are fully customisable, it is no surprise that the lanyard is becoming a popular feature within so many businesses.

In this article, we take a look at how lanyards can be used in your marketing. This includes what their benefits might be, the different places and events where you can use them and how you can use them to greatest effect in your business.


When you look at most marketing initiatives, the cost can start to mount up at an alarming rate, which can sometimes limit how much you are able to achieve. Lanyards have become important as a marketing tool because they are not only effective but can cost far less than many other alternatives.

You can have the option to fully customise them, ensuring that they convey whatever message you need them to, and all for a fraction of the cost and a much greater reach than many other techniques can offer. This means that they can prove to be effective for any business, from the biggest to the smallest, as the cost of producing them is far less prohibitive than other marketing mediums.

The greatest reach

When you devise a marketing strategy, one of the key things that you need to look at is how many people are likely to see it. You will always want to maximise the number of eyes that fall on whatever it is that you are doing, and it can be hard to find ways to get your business seen by the greatest number of people.

Lanyards are extremely popular as a marketing tool because the reach that they have is so fantastic. When you consider that everyone who works in your business, or every visitor to it needs a lanyard, then you can start to imagine how far your message will spread.

They are likely to wear them when they pop out to get lunch, they will be seen lying around at home and they are probably still around necks on the school run. This means that they can be exposed to a massive number of people, and awareness of your business can be spread constantly in a far more effective way than other more traditional methods.

No restrictions

Sometimes a marketing strategy might fail, or its reach might be compromised because it is only accessible to certain sectors of society.

A lanyard is something which can be worn by just about anyone, and because people CAN wear them, it means that they probably WILL wear them. Even as an identification badge, they are easier to wear, less likely to finish up at the bottom of the washing machine and more difficult to forget. There is nothing fiddly or complicated about them, and there is no necessary technology that could prevent some people from using them.

By having a marketing tool which is universal, your message is likely to be spread much further, and you can reach a whole new audience.

Variety of uses

One of the great things about lanyards is that they can have a great number of uses. For your employees, they might be an identification badge, or they might hold keys, fobs or door passes, but you can also make them useful for other people.

Lanyards are things which can be handed out to guests and trade shows or events or even charity functions, and if you make them useful, more people might wear them. A lanyard can be made to carry all sorts of things, so add an attachment that might make it easier to carry round hand sanitiser, torches, mirrors or anything else that could be useful, and visitors will not only wear them in the moment, but at other times as well.


One reason why lanyards now figure in so many marketing campaigns is because they are fully customisable, meaning that you can make them fit any message. You can choose not only the colour of the lanyard but also the length of it and the material that it is made from in order to fully fit in with your brand and how you want the lanyard to be used.

There is a lot of space available on a lanyard, which means that you can not only include a company logo, but also a slogan, web address or message that both the wearer and the people around them will be able to see. You might choose to have all of your lanyards made in your company colours, or you might want to produce different colours during an event to designate different roles.

You can also choose what the lanyard will hold and customise that too, meaning that there is no end to the marketing options that are on offer.

Unlike other customisable marketing tools, lanyards can be designed and produced in a relatively short amount of time, meaning that they do not need months or years of planning to make them successful and effective.

You only have to look around any public space to see how many lanyards are now being worn these days. Whether they are employees, students or visitors to an event, most people have a had a lanyard around their neck at one time or another and this wide-reaching close contact should not be overlooked. After all, something as small as a lanyard could prove to be something quite significant when it comes to promoting your business.

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How can charity lanyards help raise money & awareness?

Charitable causes rely on raising funds and awareness to make a positive impact. Charity lanyards play a vital role in achieving these goals by serving as powerful tools for both fundraising and raising public consciousness. This article will explore how charity lanyards can effectively contribute to the success of charitable endeavours. 

Merchandise sales 

The sale of charity lanyards as merchandise not only generates valuable revenue but also acts as a vehicle for spreading the message. As individuals wear these lanyards in their daily lives, whether it's at work, school or social events, they become walking advertisements for the cause. Passers-by, colleagues and friends notice the distinctive lanyards and are prompted to inquire about the cause they represent, sparking conversations and raising awareness. 

Furthermore, the customizability of charity lanyards allows organisations to align the design with the cause's specific goals and values. Logos, slogans or symbols that resonate with supporters can be prominently displayed on the lanyards, creating a sense of identity and unity among those who wear them. This visual representation helps foster a stronger connection to the cause and encourages others to learn more and get involved. 

Event identification 

Lanyards play a crucial role in event identification at fundraising events, creating a sense of unity among attendees while also raising awareness in public spaces. By providing participants with branded lanyards featuring the charity's logo or event-specific designs organisers can easily identify individuals associated with the cause. This not only enhances the overall event experience but also fosters a feeling of camaraderie and belonging among attendees. 

The visibility of lanyards in public spaces is another significant advantage. As event participants wear their lanyards, they become walking ambassadors for the cause, attracting the attention of others. Passers-by, curious about the eye-catching lanyards, are likely to inquire about the event and the charitable cause it supports. This interaction serves as a valuable opportunity to educate the public about the cause and create awareness. 

Moreover, lanyards help event organisers maintain security and streamline operations. By distinguishing participants through the use of unique lanyard designs or colours, it becomes easier to identify authorised individuals and ensure smooth event management. The identification aspect also adds a professional touch to the event, making attendees feel valued and acknowledged for their support. 

Volunteer identification 

Volunteer identification through distinct lanyards is a powerful way to enhance professionalism, foster unity and increase awareness for charitable causes. By providing volunteers with unique lanyards organisations not only differentiate them from event attendees but also create a sense of pride and belonging among these dedicated individuals. 

The distinct lanyards worn by volunteers serve as a visual cue, signifying their role and commitment to the cause. This identification instils a sense of professionalism and helps event organisers and attendees easily recognize and approach volunteers for assistance or information. Moreover, it allows volunteers to feel valued and appreciated for their crucial contributions. 

In addition, the visibility of volunteers wearing their distinct lanyards creates a sense of unity and solidarity. It showcases the collective effort behind the charitable cause and encourages others to get involved. When people see volunteers confidently wearing their lanyards, it inspires them to consider contributing their time or resources to support the cause as well. 

Donor appreciation

Donor appreciation is a key aspect of building strong relationships and fostering ongoing support for charitable causes. Custom lanyards offer a unique way to express gratitude and engage donors while also spreading awareness through their networks. 

By creating custom lanyards specifically designed for donors, charities can show their appreciation in a tangible and meaningful manner. These lanyards can be personalised with special branding, messages or symbols that signify their significant contribution to the cause. The act of gifting a custom lanyard serves as a physical reminder of the donor's impact and their vital role in furthering the mission of the organisation. 

Encouraging donors to wear the lanyards proudly creates a sense of honour and recognition. Donors become ambassadors, showcasing their support for the cause wherever they go. As they wear the lanyards in public settings, attend events or engage in community activities, they naturally spark conversations and draw attention to the charitable organisation. This word-of-mouth promotion and visible display of support extend the reach of the cause, reaching new individuals who may be inspired to get involved or make their own contributions. 

Furthermore, when donors wear their custom lanyards within their personal and professional networks, they amplify awareness and influence others to learn about and support the cause. Their networks become exposed to the charity's message, inspiring conversations and potentially expanding the donor base. 

Corporate partnerships

Corporate partnerships provide valuable opportunities for charities to raise money and awareness through co-branded lanyards. Collaborating with businesses allows charities to tap into their resources, networks and customer base. Creating co-branded lanyards, featuring both the charity's logo and the company's branding showcases a shared commitment to social responsibility. These lanyards can be distributed to employees and customers or included in promotional campaigns. 

The partnership not only demonstrates the company's dedication to making a positive impact but also provides the charity with access to a broader audience. Through the widespread use of co-branded lanyards, both the charity and the corporate partner can amplify their message, increase visibility and raise awareness for the cause among the company's stakeholders and customer base. This collaboration helps forge stronger relationships, fosters a sense of community and ultimately generates support for the charitable cause. 

Awareness campaigns 

Awareness campaigns can leverage the power of cause-specific lanyards to effectively raise public consciousness. By designing lanyards that incorporate colours, symbols or messages directly related to the cause organisations can visually communicate their mission and objectives. 

When supporters wear these lanyards in public spaces, they become catalysts for sparking conversations and piquing curiosity. Passers-by are naturally drawn to the unique lanyard designs, leading to inquiries about the cause. 

This engagement not only raises awareness but also provides an opportunity to educate others and encourage their involvement. Cause-specific lanyards function as powerful visual cues, imprinting the cause in the minds of individuals and inspiring them to learn more, act or contribute to the cause.

Contact us today

If you wish to create and purchase your own custom lanyard or our charity lanyards for your charitable organisation, look no further than We Print Lanyards! For any additional assistance, please contact our friendly team today and we'll be happy to help!