When you run a business, your brand is everything, so it is important to show it off to the world. There are many expensive marketing techniques that you can employ to do this, but one of the simplest ways to increase brand awareness is to make use of promotional lanyards. These versatile little pieces of kit can be used for employees in your business or attendees at events and can really help to boost the presence of your brand.
In this article, we take a look at some of the ways in which lanyards can be used to boost your brand awareness and be a more cost-effective alternative to many other marketing methods.
Event lanyards
Lanyards are a staple part of many different events, so it is important to make the best use of them. As lanyards give you the opportunity to personalise them, you can ensure that they advertise your brand, colours, logo or even your web address in front of every single attendee.
As these are handed out to every visitor, whether it is a corporate conference or a music festival, you can ensure that many people get to see your brand. They can be incredibly visible throughout your event and can ensure that your brand becomes more recognisable to those visitors in the future.
Long term advertising
Many forms of marketing can often be considered to be a one hit wonder, but lanyards give you hit, after hit, after hit. When they are issued to employees, you can ensure that they are worn every single day, even if you don't make use of a uniform. This means that they will always be seen by customers and visitors, ensuring that your brand is ever present in any environment.
If you give promotional lanyards to visitors attending your events, then you can also enjoy some long-term benefits. These lanyards are often taken home and can become collectors’ items.
Lanyards from a once in a lifetime event or something of cultural or historical significance are often kept as keepsakes and can even be put up on display, ensuring that they are seen and admired by many people for years to come.
Outside advertising
When you hand out lanyards, their intended purpose is for them to be worn at work or during an event. However, people often do not take them off when they walk out of your doors. When they are picking up the children from school, doing the shopping or sitting on public transport, they will usually still be wearing their lanyard for all to see.
This means that your advertising can be seen by a much wider audience than you might have originally intended, and your brand awareness can continue to grow.
Flexibility
Your promotional lanyards will be unique to you because they are incredibly flexible in their design. You can choose to have them made from things like nylon, polyester or cotton, depending on the type of business that you run, how long you want them to last, and the kind of event that they are intended for.
You can also ensure that they are made to incorporate your brand colours and come complete with any design of your choosing.
The length of your lanyard can vary according to the size of the name tag that you want to attach to it, and some can even have additional features like breakaway clips or key rings to ensure that they remain versatile and useful.
Visual engagement
It is believed that 65% of the population identify as visual learners. This means that we can often respond better to the things that we see rather than what we hear or learn. Your lanyards can therefore be an important part of any visual engagement strategy.
They are attractive and often eye-catching, which means it is much easier for businesses to build a connection with the person who sees it. In a world of short attention spans, lanyards can help to increase your brand awareness with an immediate and constant impact.
Ease of use
One of the enduring qualities of a lanyard is how easy it is to use. As it simply slips over the head, there are no issues relating to a person's size or disability when it comes to wearing it.
This makes it a non-invasive and accessible form of advertising for any business to make use of. It can often mean that employees and visitors are happier to wear a lanyard than anything else that might identify them or form part of your business brand awareness.
Sustainability
A lanyard can also form part of a sustainable marketing strategy. They can often be made from recycled materials and as the message that they convey tends to be evergreen, they can be reused any number of times for weeks, months or even years. This can help businesses to move away from more disposable forms of marketing which means that lanyards are not only greener, but cheaper too.
A scalable solution
For many small businesses, a lot of marketing efforts can seem out of reach. However, lanyards can form part of your brand awareness, no matter how big or small you are. As they are an inexpensive part of your marketing strategy, they can be ordered in small numbers or scaled up to massive amounts.
The use of lanyards in a business can help to make it seem more professional which only helps to enhance your brand image even further. This means that for a small outlay, a lanyard can do a lot to transform the image of a business, irrespective of how small it might really be.
Whilst lanyards have been around for years, it is only recently that businesses are starting to realise the massive marketing opportunities that they can offer.
They are now a common feature at almost every event and as part of any business thanks to their practicality, versatility and massive contribution to brand awareness. Lanyards are proving that they not only make a valuable contribution but can also be cost-effective too.
Purchase your lanyards from us
If you are looking for lanyards to promote your brand and boost brand awareness, then we're here for you. We have a range of pre-designed styles as well as our own custom design tool so you can create bespoke lanyards for your business. If you require any additional help, or have any questions, please contact us today and we'll be happy to help.