A ribbon has been a form of decoration for hundreds of years. From an adornment in a little girl’s hair to wrapping a present, we have used ribbons in many different contexts. As they can look so attractive and are so versatile, many businesses are now using them in their packaging and decoration
This becomes a particularly useful branding technique when you consider that these ribbons can now be personalised to include company colours, logos and even straplines. So, how could your business put branded ribbons to good use?
What are customer ribbons?
Custom ribbons are long reels of satin ribbon that you can cut to any size that you need. They can come in almost any colour that you can imagine and can have various designs printed on them. This means that you can keep it simple with just your company colours, or you can add logos, web addresses and slogans.
These ribbons come in different widths, so it is possible to pick the size that is most appropriate for the way you aim to use it, and then all you need to do is find as many uses as possible for it.
Packaging
Anything that is wrapped in a ribbon instantly feels more luxurious, so it is a great thing to add to your packaging. We are all used to seeing them wrapped around designer jewellery boxes, expensive toiletries and premium candles, so adding them to your products can have the same effect. You could put them around the outside of the box or around the contents to give it a distinctive and decadent feel.
The ribbon could then include your brand colours or even your logo to continue the theme of a high-end product. When something comes so beautifully wrapped, many people tend to keep ribbons like this for other things, and so your branding is likely to be seen around the house for some time to come.
Gifting
We have all seen those beautifully wrapped presents that are finished with a ribbon and a bow, and your ribbon would look perfect in this situation. A ribbon could be the perfect finishing touch to a corporate gift that you might be sending to a client or supplier. It will make it appear that you have spent a lot of time on the gift and that it contains something special, helping to cement your relationship further.
You could also use the ribbon as the gift itself, as it can be transformed into other items such as keyrings, lanyards or bookmarks to ensure that people keep it around them for longer as a keepsake.
Trims
Ribbons don’t just look great on presents, they can also have a wide variety of other uses, including as a trim on garments. They can be great to line the necks of company t-shirts and other workwear, as they can add your branding to any clothing in a lightweight and elegant way.
Bottles
A bottle can look very special and elegant when it has one of your branded ribbons neatly tied around it. These can be retailed, given as gifts or even put forward as prizes, and each one will look fantastic. Don’t forget, there are plenty of types of bottles that this could apply to, so try adding them to wine, champagne, gin or even perfume for that extra personalised touch.
Zips
If you look at most garments that contain a zip, you will probably find that they have a small piece of fabric attached that contains the branding of the clothing manufacturer. This is something that you can replicate on your own workwear with a simple piece of ribbon. It can be added to all sorts of items including hoodies and coats to work as a simple reminder of your brand.
Table decorations
If you are attending an event such as a trade show, then ribbons can be a great way to decorate it. You can add it to a centrepiece or put it around the edge of a table or the stand. If you are running your own corporate event, then your ribbons can form all sorts of table decorations, as well as using them to wrap around pillars or light fittings. If you plan to have balloons at your event, then you can use your ribbons to ties them and create another type of display.
Name tags
Most businesses are looking for ways to make their employees name tags a little bit more exciting, and custom ribbons could be the way to do this. They can be used as edging or incorporated inside the plastic to show off your branding in a more innovative way.
Bags
It can be really easy to add your branded ribbon to all sorts of different bags. They could be come the lining for a tote bag or be attached to handles and zips. Alternatively, they can form some lovely decoration for goody bags that you might be giving out at an event.
Prizes
If you are running your own competition or you have been asked to donate a prize to a charity or local event, then this can be a great opportunity to cover it in ribbons. Not only will this help to give it that extra special feel, but it will also give your brand some excellent exposure.
Stuffed animals
Whether you retail stuffed animals, give them away as presents or prizes, or you simply have a few brightening up the office, then this is the perfect opportunity to put one of your ribbons around their neck.
When it comes to branded satin ribbons, the possibilities are endless. They can be used in all sorts of ways, meaning that the only limits are your own creativity. Whilst they are a form of promotional material, the elegance and luxury they can bring means that people generally find this type of advertising less offensive or annoying, and so it can have a very subtle and quietly effective level of success when it comes to promoting your business.
Branded Ribbons for your Business
If your business is looking to take advantage of branded ribbons, then you can acquire yours today from We Print Lanyards! Not only can we offer ribbons, we can also offer personalised lanyards, ID cards and custom wristbands for your company, will all of our products being eco-friendly, and made to the highest quality.