Lanyards As a Marketing Tool: Are They Effective?

A lanyard can often be seen as a simple and functional tool, used only to hang something around your neck, but they actually have the potential to be so much more than this. It has been found that lanyards can form a significant part of a marketing strategy, making them a very useful tool in more ways than one.

It can not only be used to form part of your branding, but it can also create a sense of identity, spread a message or just promote your website. As they are something that will probably have a great many eyes on them and are fully customisable, it is no surprise that the lanyard is becoming a popular feature within so many businesses.

In this article, we take a look at how lanyards can be used in your marketing. This includes what their benefits might be, the different places and events where you can use them and how you can use them to greatest effect in your business.

Inexpensive

When you look at most marketing initiatives, the cost can start to mount up at an alarming rate, which can sometimes limit how much you are able to achieve. Lanyards have become important as a marketing tool because they are not only effective but can cost far less than many other alternatives.

You can have the option to fully customise them, ensuring that they convey whatever message you need them to, and all for a fraction of the cost and a much greater reach than many other techniques can offer. This means that they can prove to be effective for any business, from the biggest to the smallest, as the cost of producing them is far less prohibitive than other marketing mediums.

The greatest reach

When you devise a marketing strategy, one of the key things that you need to look at is how many people are likely to see it. You will always want to maximise the number of eyes that fall on whatever it is that you are doing, and it can be hard to find ways to get your business seen by the greatest number of people.

Lanyards are extremely popular as a marketing tool because the reach that they have is so fantastic. When you consider that everyone who works in your business, or every visitor to it needs a lanyard, then you can start to imagine how far your message will spread.

They are likely to wear them when they pop out to get lunch, they will be seen lying around at home and they are probably still around necks on the school run. This means that they can be exposed to a massive number of people, and awareness of your business can be spread constantly in a far more effective way than other more traditional methods.

No restrictions

Sometimes a marketing strategy might fail, or its reach might be compromised because it is only accessible to certain sectors of society.

A lanyard is something which can be worn by just about anyone, and because people CAN wear them, it means that they probably WILL wear them. Even as an identification badge, they are easier to wear, less likely to finish up at the bottom of the washing machine and more difficult to forget. There is nothing fiddly or complicated about them, and there is no necessary technology that could prevent some people from using them.

By having a marketing tool which is universal, your message is likely to be spread much further, and you can reach a whole new audience.

Variety of uses

One of the great things about lanyards is that they can have a great number of uses. For your employees, they might be an identification badge, or they might hold keys, fobs or door passes, but you can also make them useful for other people.

Lanyards are things which can be handed out to guests and trade shows or events or even charity functions, and if you make them useful, more people might wear them. A lanyard can be made to carry all sorts of things, so add an attachment that might make it easier to carry round hand sanitiser, torches, mirrors or anything else that could be useful, and visitors will not only wear them in the moment, but at other times as well.

Customisable

One reason why lanyards now figure in so many marketing campaigns is because they are fully customisable, meaning that you can make them fit any message. You can choose not only the colour of the lanyard but also the length of it and the material that it is made from in order to fully fit in with your brand and how you want the lanyard to be used.

There is a lot of space available on a lanyard, which means that you can not only include a company logo, but also a slogan, web address or message that both the wearer and the people around them will be able to see. You might choose to have all of your lanyards made in your company colours, or you might want to produce different colours during an event to designate different roles.

You can also choose what the lanyard will hold and customise that too, meaning that there is no end to the marketing options that are on offer.

Unlike other customisable marketing tools, lanyards can be designed and produced in a relatively short amount of time, meaning that they do not need months or years of planning to make them successful and effective.

You only have to look around any public space to see how many lanyards are now being worn these days. Whether they are employees, students or visitors to an event, most people have a had a lanyard around their neck at one time or another and this wide-reaching close contact should not be overlooked. After all, something as small as a lanyard could prove to be something quite significant when it comes to promoting your business.

Get in touch today

If your are looking to create custom lanyards for your business, then we're here to help you! Simply create your own today using our online tool and we'll take care of the rest. 

Have a question regarding our products or services? No problem, please complete our contact form and a member of our team will be in touch.

How can charity lanyards help raise money & awareness?

Charitable causes rely on raising funds and awareness to make a positive impact. Charity lanyards play a vital role in achieving these goals by serving as powerful tools for both fundraising and raising public consciousness. This article will explore how charity lanyards can effectively contribute to the success of charitable endeavours. 

Merchandise sales 

The sale of charity lanyards as merchandise not only generates valuable revenue but also acts as a vehicle for spreading the message. As individuals wear these lanyards in their daily lives, whether it's at work, school or social events, they become walking advertisements for the cause. Passers-by, colleagues and friends notice the distinctive lanyards and are prompted to inquire about the cause they represent, sparking conversations and raising awareness. 

Furthermore, the customizability of charity lanyards allows organisations to align the design with the cause's specific goals and values. Logos, slogans or symbols that resonate with supporters can be prominently displayed on the lanyards, creating a sense of identity and unity among those who wear them. This visual representation helps foster a stronger connection to the cause and encourages others to learn more and get involved. 

Event identification 

Lanyards play a crucial role in event identification at fundraising events, creating a sense of unity among attendees while also raising awareness in public spaces. By providing participants with branded lanyards featuring the charity's logo or event-specific designs organisers can easily identify individuals associated with the cause. This not only enhances the overall event experience but also fosters a feeling of camaraderie and belonging among attendees. 

The visibility of lanyards in public spaces is another significant advantage. As event participants wear their lanyards, they become walking ambassadors for the cause, attracting the attention of others. Passers-by, curious about the eye-catching lanyards, are likely to inquire about the event and the charitable cause it supports. This interaction serves as a valuable opportunity to educate the public about the cause and create awareness. 

Moreover, lanyards help event organisers maintain security and streamline operations. By distinguishing participants through the use of unique lanyard designs or colours, it becomes easier to identify authorised individuals and ensure smooth event management. The identification aspect also adds a professional touch to the event, making attendees feel valued and acknowledged for their support. 

Volunteer identification 

Volunteer identification through distinct lanyards is a powerful way to enhance professionalism, foster unity and increase awareness for charitable causes. By providing volunteers with unique lanyards organisations not only differentiate them from event attendees but also create a sense of pride and belonging among these dedicated individuals. 

The distinct lanyards worn by volunteers serve as a visual cue, signifying their role and commitment to the cause. This identification instils a sense of professionalism and helps event organisers and attendees easily recognize and approach volunteers for assistance or information. Moreover, it allows volunteers to feel valued and appreciated for their crucial contributions. 

In addition, the visibility of volunteers wearing their distinct lanyards creates a sense of unity and solidarity. It showcases the collective effort behind the charitable cause and encourages others to get involved. When people see volunteers confidently wearing their lanyards, it inspires them to consider contributing their time or resources to support the cause as well. 

Donor appreciation

Donor appreciation is a key aspect of building strong relationships and fostering ongoing support for charitable causes. Custom lanyards offer a unique way to express gratitude and engage donors while also spreading awareness through their networks. 

By creating custom lanyards specifically designed for donors, charities can show their appreciation in a tangible and meaningful manner. These lanyards can be personalised with special branding, messages or symbols that signify their significant contribution to the cause. The act of gifting a custom lanyard serves as a physical reminder of the donor's impact and their vital role in furthering the mission of the organisation. 

Encouraging donors to wear the lanyards proudly creates a sense of honour and recognition. Donors become ambassadors, showcasing their support for the cause wherever they go. As they wear the lanyards in public settings, attend events or engage in community activities, they naturally spark conversations and draw attention to the charitable organisation. This word-of-mouth promotion and visible display of support extend the reach of the cause, reaching new individuals who may be inspired to get involved or make their own contributions. 

Furthermore, when donors wear their custom lanyards within their personal and professional networks, they amplify awareness and influence others to learn about and support the cause. Their networks become exposed to the charity's message, inspiring conversations and potentially expanding the donor base. 

Corporate partnerships

Corporate partnerships provide valuable opportunities for charities to raise money and awareness through co-branded lanyards. Collaborating with businesses allows charities to tap into their resources, networks and customer base. Creating co-branded lanyards, featuring both the charity's logo and the company's branding showcases a shared commitment to social responsibility. These lanyards can be distributed to employees and customers or included in promotional campaigns. 

The partnership not only demonstrates the company's dedication to making a positive impact but also provides the charity with access to a broader audience. Through the widespread use of co-branded lanyards, both the charity and the corporate partner can amplify their message, increase visibility and raise awareness for the cause among the company's stakeholders and customer base. This collaboration helps forge stronger relationships, fosters a sense of community and ultimately generates support for the charitable cause. 

Awareness campaigns 

Awareness campaigns can leverage the power of cause-specific lanyards to effectively raise public consciousness. By designing lanyards that incorporate colours, symbols or messages directly related to the cause organisations can visually communicate their mission and objectives. 

When supporters wear these lanyards in public spaces, they become catalysts for sparking conversations and piquing curiosity. Passers-by are naturally drawn to the unique lanyard designs, leading to inquiries about the cause. 

This engagement not only raises awareness but also provides an opportunity to educate others and encourage their involvement. Cause-specific lanyards function as powerful visual cues, imprinting the cause in the minds of individuals and inspiring them to learn more, act or contribute to the cause.

Contact us today

If you wish to create and purchase your own custom lanyard or our charity lanyards for your charitable organisation, look no further than We Print Lanyards! For any additional assistance, please contact our friendly team today and we'll be happy to help!

Which accessory do you need with your lanyard?

Lanyards are now becoming a common sight in many businesses, organisations, and events as they have a great number of uses. They might seem quite simple, but the accessories that go with them can make them incredibly versatile, meaning that they will work extremely well in almost any setting.

What is the lanyard for?

What might seem like a decorative piece of fabric around your neck can have many different purposes. Whether it is for holding your identification or the tools for your job, a lanyard can help to reinforce corporate identity whilst performing a number of other tasks. That is why most lanyards now have a variety of accessories to go with them, ensuring that they are useful wherever you are. If you're interested in finding out more about the uses of a lanyard, check out our expert written guide here.

What to put on a lanyard

There are numerous accessories which can be attached to your lanyard, as lanyards are extremely versatile tools. Things to put on a lanyard can often depend on your line of work and business sector, for example teachers might want to attach USB sticks for holding work, whereas individuals working in healthcare might want to attach sanitisers to regularly sanitise hands. Read on to find out more about what to put on a lanyard.

ID Cards

The most frequent accessory that you might see attached to a lanyard is an ID card. This can help to identify the wearer and ensure that they are where they are supposed to be. These lanyard ID cards can show what department someone works in or what role they might hold. They can also be used as access cards for secure doors and gates or determine someone’s status, such as being a VIP, at an event.

Name badges

Name badges have been a feature of many businesses for a long time, but they are not always a practical choice. The pins and clips involved means that they can damage clothing or be easily pulled off and lost. Using a lanyard to carry a name badge means that you can still display the names and positions of your employees clearly, but in a much more practical way.

USB’s

USB lanyard accessories are also proving to be incredibly popular. These are lanyards which have a USB drive incorporated into them through a special clip. Once this clip is pulled apart, the USB is released and ready to be used. This can be extremely useful in settings such as schools and colleges as teachers who are required to move from one classroom to another can still have all of their documents and presentations kept close to them without having to search at the bottom of bags.

Sanitisers

There are a range of different clips that can be added to your lanyards to carry all sorts of useful items. In healthcare settings, lanyards can now be seen with their own bottles of sanitiser attached to them. In a place where someone will need to sanitise their hands frequently, it can save a lot of time and help to maintain the highest hygiene standards if everyone has their own sanitiser close to them at all times.

Keys

Keys can also be attached to a lanyard, to help make sure you can get where you need to go without wondering where you left them. This can also help in matters of security as there is much less chance of keys being lost, stolen, or left lying around for others to get their hands on.

Why attach accessories to your lanyard?

Adding accessories to your lanyards can make a lot of practical sense. Having the things which are important close to you at all times makes you more efficient, saves time and helps to keep everyone and everything much more secure. The versatility of lanyards accessories means you can choose what works best for your staff and your business.

Lanyards have always had a purpose, but with the right accessories they can now become multi-function tools that are essential to the smooth running of your business or organisation and can play a huge part in the safety and security of staff and visitors.

Contact our team

If you wish to purchase your own custom lanyard, pre-designed lanyard or worded lanyard for your business or workplace, you can view our extensive range on our website. For any additional information, you can contact our friendly team here at We Print Lanyards today, and we'll do everything we can to assist you!

The benefits of using custom wristbands to promote your business?

The benefits of using custom wristbands to promote your business?

There are some very clever and complicated marketing tools out there, but sometimes the best methods are the simplest ones. The trend for wearing wristbands never seems to disappear, so why not put them to use to promote your business? They can be very versatile as well as eye catching but are still able to keep your marketing costs at a minimum.

What are the Marketing Benefits?

Wristbands are something being used by everyone from beer brands to cruise lines, as they act as an effective but cool reminder of a brand that remain with you all through the day. These wristbands can be silicone or even paper bracelets which stretch over the hand to sit comfortably on the arm or are wrapped around the wrist and sealed. They come in a variety of colours, and you can add almost any design, making them a great way to promote almost any business.

Cost Effective

One of the most appealing things about these wristbands is the fact that they are extremely cost effective. Not only are they cheap to produce, but the fact also that they are light makes them easy to send through the post and allows you to give out greater quantities of them, meaning you get more marketing hits for your money than many other mediums will allow.

Increase in brand awareness

Wristbands are very effective when it comes to raising awareness about your brand. Not only will the wearer have a constant reminder of your brand, but others will see them wear it too, meaning your potential audience can be much larger than you might at first think.

Leave a long-lasting impression

Whether the wearer is sporting their wristband for a few hours or a few days, it is sure to leave a long-lasting impression. When something is seen by a person as often as it will be when in their wrist, it will stick in the mind long after they have finished wearing it. This will serve, hopefully, as a reminder of good times when they see your brand again.

Wristbands don’t go out of fashion!

Wristbands are still so popular as a marketing tool because they never go out of style. They are loved by everyone from small children to festival goers, holiday makers and many more. Unlike other promotional clothing such as t-shirts, you don’t need to worry about creating loads of different sizes, and you won’t put off people who think it does not suit them. They are incredibly versatile, so your design can match your target market, and some of the best examples can go on to become classic accessories.

Wristbands can have so many uses and have a substantial effect. Think carefully about your designs, what colours to include, the use of your logo and possibly even and inspirational message to make it stick in the mind and become something people want to wear and are even proud of. After all, your wristband could go on to become a status symbol!

Get in touch today

Interested in getting your very own custom wristbands? Use our design tool today and make your very own custom wristbands and take advantage of all the benefits that wristbands can offer for you business. If you have any further questions, please contact our team today and we'll do all we can to help.

What Is A Lanyard?

How can I use a lanyard?

You may find yourself asking what is a lanyard? A lanyard is made up of straps of material which are joined together most commonly with a safety break so it can usually go around the neck and hold something by the attachment at the end. The attachment could be an ID card, a whistle or some attachable hand sanitiser, if you’re interested in reading more about the uses of a lanyard, click here.

Lanyard materials

Lanyards can be made from different materials and here are some examples:

  • Nylon,
  • Cotton,
  • Soft satin,
  • Tubular
  • Polyester
  • Flat polyester

With all these different materials, lanyards are able to be designed specifically to fit different business sectors, but how do you know which lanyard material is the best to use for its purpose? Click here for further reading about the different types of lanyards.

Some materials, although they are strong and can be good value, can tend to print detailed text, images or backgrounds badly like tubular polyester and flat polyester lanyards and some materials although they are comfortable to wear because they have a smooth or glossy texture can have an impact on pollution such as nylon or isn't as water resistant as needed for its intended purpose like cotton and soft satin, so it will be difficult to take care of to maintain its fresh new look.

At We Print Lanyards, we used recycled PET fabric, and this is strong smooth flat polyester made from plastic bottles which reduces the amount of plastic waste in the environment. Our lanyards are machine washable at 60 degrees meaning they can be reused and remain hygienic after wearing and keeps its fresh new look. If you want to find out more about our lanyards or the impact on the environment, you can find out more below.

What accessories can lanyards have?

Something you might not have known is that lanyards used to hold weapons closer to French soldiers during the 15th century, however their purpose has since drastically changed. Nowadays, lanyards can hold much simpler things, such as ID cards, name badges and other accessories that can help with your work or other purposes.

Benefits of a Lanyard

Lanyards hold numerous benefits as they are very versatile pieces of equipment that are useful in various different business sectors, some of the benefits of lanyards consist of:

  • Easy way to display ID
  • Customizable to your business
  • Available to buy in bulk at great prices
  • Durable and long-lasting pieces of equipment
  • Easy to wear and remove

Contact us

If you’re interested in lanyards, you can browse our wide range of lanyards and wristbands on our website here today, or for more information, you can contact our team today and we’ll be more than happy to help you! Alternatively, if you want to get started on your very own lanyard, start using our Custom Lanyard Design Tool!